How Email Marketing Can Skyrocket
Your Business Growth

Email marketing is a tried and true technique that helps businesses reach their sales goals. Many companies have seen great success by using this strategy to build a solid customer base and nurture relationships through newsletters, offers and personalized updates.

The benefits of email marketing are extensive and include building brand awareness, trust and loyalty, driving website traffic, increasing conversions and generating new leads. Emails are also an important tool to use when launching a new product or service as they can be sent to an entire list of customers with one click, making them a convenient way to spread the word.

One of the biggest benefits of email marketing is that it allows for customisation and personalisation, which can make the difference between a business that succeeds with email marketing and one that struggles to get results.

By segmenting a list of subscribers based on their demographics, behaviours or preferences, it’s easier to send relevant content that increases engagement and drives action.

Unlike social media, which is owned by the platform, email is the property of the marketer and can be used to nurture relationships with subscribers over time. It’s also a more cost-effective way to promote products and services compared with other digital marketing channels, which can often have a higher entry price.

For example, Fogged in Bookkeeping, a local Denver-based bookkeeping company, uses email to nurture their relationship with customers by sending them helpful and informative emails.

“Emails are an essential part of our marketing plan because they help us drive new business and retain existing clients, ” Meghan Blair-Valero, owner of the bookkeeping company, said.

In addition, the consistency of an email campaign is key when it comes to fostering trust and loyalty. If a company promises to send an update weekly and then skips a week, it can damage the brand’s reputation and impact subscriber retention.

To maintain an effective and consistent approach, businesses should look to full-service
digital marketing agencies for help and guidance.

Another way to boost engagement is by rewarding loyal customers. This can be done by delivering exclusive deals or simply offering a freebie for those who’ve been a good customer.

For instance, Volkswagen gives their email subscribers free movie tickets several times a year and Starbucks offers their gold members free drinks around the holidays. This simple gesture goes a long way to show that a company cares about their customers and will go above and beyond to reward them.

Ultimately, it’s these personal touches that will help drive growth and accelerate sales for your business. 

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